Trois-Rivières is the cultural center of Quebec’s Maurice region. This picturesque city was established in 1634, the second—after Quebec City, in 1608—to be permanently settled in New France. With its strategic location, it played an important role as all eyes looked west to trade fur with the First Nations peoples. “Three Rivers,” the city’s anglicized name, is located at the point where two islands in the Saint-Maurice River break the waterway into three channels before it spills into the St. Lawrence. Today, stately century-old buildings form the core of the Old Town.